In
Fortune’s March 7 issue, Toyota was listed fifth among the
world’s most admired companies and is the only non-US company in
the top ten. In an article the previous month, Fortune noted that Toyota
has also nearly doubled its market share in the US in the past 15 years—only
GM stands in its way of being the world’s number one automaker.
So why is Toyota so successful? How did a company that
didn’t
even get into carmaking until the 1940s manage to outpace other car
manufacturers so quickly?
When Toyota decided to jump into automotive manufacturing the company
was far behind its US counterparts. Toyota plant manager Taiichi Ohno
was charged with playing productivity catch-up.
Ohno took Western ideas like Henry Ford’s production lines and
supermarkets where shoppers could choose from a large variety of products
on shelves that were replenished often and incorporated them with Toyota’s
own manufacturing practices, which included an emphasis on quality carried
over from the company’s loom business. Ohno read Ford’s books
and visited Ford plants. Then he took what he learned and applied it
to Toyota’s unique situation as a small manufacturer with little
capital in a small country whose consumers required a variety of automotive
products rather than mass production of one type of product, in one color.
He combined the Toyota concept of jidoka, first developed in the Toyoda
family’s loom business, with Ford’s continuous-flow assembly
line and the pull system being used in supermarkets and developed the
Toyota Production System (TPS). TPS soon became known as lean manufacturing:
Toyota’s dramatic successes were achieved with fewer people, less
space, less inventory, and less money while maintaining a high quality
standard and competitive pricing.
One theme that flows through all of the literature about
the Toyoda family and the development of lean manufacturing is the
willingness
family members and company managers had to get their hands dirty, trying
ideas
and reworking those ideas if the first attempt didn’t achieve
the desired result.
Lean manufacturers have benefited greatly from the groundwork laid by
Toyota, which has steadily gained market share and made money even
during downturns. Many would look at similar success and say, “I
have done enough. Now it’s time to rest.” Not Toyota. Today
the company still looks for ways to cut costs, eliminate waste, improve
processes, and ensure quality.
In his recent book The Toyota Way, Jeffrey Liker describes
TPS, how it has revolutionized manufacturing, and how companies can
fully embrace
the Toyota manufacturing culture. Especially relevant is Principle 14: “Become
a learning organization through relentless reflection (hansei) and continuous
improvement (kaizen). Once you have established a stable process, use
continuous improvement tools to determine the root cause of inefficiencies
and apply effective countermeasures. Design processes that require almost
no inventory. This makes wasted time and resources visible for all to
see. Once waste is exposed, have employees use a continuous improvement
process (kaizen) to eliminate it.”
For anyone who has experienced the magic of lean, these current lessons
from Toyota are certainly worth your attention.